What is it for? The mission of Shell is to be seen as a brand driving towards 'cleaner energy' and to be seen making 'societal contribution'. The deck focuses on bringing together the eco-marathon project and how that messaging can then be amplified via the social platform: Tik Tok.
What business? Oil and Gas Industry
Impact: The presentation was put together and published in Google Slides. It starts with a strong, visual overview of the eco-marathon and its focus on energy optimisation. There are hero images of races, vehicles, workshops and participants. The second part introduces Generation Z and how to connect on Tik Tok employing storytelling techniques. The final output was a sticky, 70-slide deck that both appeals visually and informs.
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