What is it for? The mission of Shell is to be seen as a brand driving towards 'cleaner energy' and to be seen making 'societal contribution'. The deck focuses on bringing together the eco-marathon project and how that messaging can then be amplified via the social platform: Tik Tok.
What business? Oil and Gas Industry
Impact: The presentation was put together and published in Google Slides. It starts with a strong, visual overview of the eco-marathon and its focus on energy optimisation. There are hero images of races, vehicles, workshops and participants. The second part introduces Generation Z and how to connect on Tik Tok employing storytelling techniques. The final output was a sticky, 70-slide deck that both appeals visually and informs.
A
![](https://cdn.myportfolio.com/7c481a7a-f419-4cbc-9f63-6e6c260345fe/e3b558ef-1829-4425-90d5-868fd08939d2_rw_1920.png?h=a9219754364d1cb79a394fc47dc4b262)
![](https://cdn.myportfolio.com/7c481a7a-f419-4cbc-9f63-6e6c260345fe/3d116f6c-08b3-495b-a0a7-ac1e25c84f98_rw_1920.png?h=2eae9681c20decbc59abedb6cb49012a)