What is it for? Custom template deck for Pfizer stakeholders to populate.
What business? Pharmaceutical and biotechnology
Impact: Employing Pfizer's existing branded PowerPoint templates, the brief was to retain the structure, but introduce additional design flourishes, like icons and abstract imagery. There was a strong emphasis on content placeholders, and making it robust and fit-for-purpose. The final output was a document that had a mixture of master slides - from title to full image: 25 in total - that could be easily populated by Pfizer stakeholders, but looked different enough to catch people's attention.
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