Project: The Global Plate
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Client: Mutato, Berlin
Brief: To bridge the gap between football culture and regional heritage for the UEFA Europa League and World Cup Play-offs.
Commissioned by a leading European Sports Broadcaster, this campaign was designed to drive organic social engagement across the UEFA Europa League and World Cup Play-off cycles.
The brief was to 'humanise' the match-day experience by celebrating the culinary heritage of the competing cities, resulting in a 40% increase in cross-platform saves and shares compared to traditional stat-based graphics.
